Wellprint was honoured by being awarded silver at the “display Superstar Award 2024” in Mainz. The award-winning quarter-pallet display – developed for the Sensodyne brand and its ProSchmelz Junior & Kids product – delivered an impressive performance for the jury with its innovative design and technical sophistication.
One very noteworthy point is the fact that the display is made of 100% recyclable cardboard – a sustainable solution that harnesses both environmental protection and functionality in one.
The display’s central element is the oversized tube, which presents the product in impressive style. This POS solution attracts attention with its eye-catching shape and size, and ensures that the brand remains engraved in the shopper’s memory. The display’s round design – something of a technical challenge – was executed to perfection by Wellprint thanks to decades of experience in display development.
The display not only fulfils the highest demands in terms of aesthetics and functionality, but also scores top marks with regard to sustainability. It can be transported in a space-saving manner, and it is set up and shipped to the retailer by a forwarding agent. It, therefore, offers an environmentally friendly solution that fulfils today’s requirements regarding the efficient and sparing use of materials. This display’s design was developed by Andreas Wahl from Seyfert GmbH, and the client is Haleon from Munich.
About the “display Superstar Award”:
The “display Superstar Award” has been presented since 1993. A panel of experts judge the results of those taking part in the competition according to the criteria: design, technical execution, innovation and functionality.